Redevelopment of 

1, Kings Road




1, kings Road, Sunningdale SL5 7PS


The Site


The site is located on the corner of Kings Road and Sunninghill Road and currently consists of a used car garage.  The site is located within the identified retail frontage of Sunninghill and is bound by residential development on the Northern and Eastern Boundary. 


The proposal

The proposal seeks the demolition of all buildings on the site and their replacement with a single block, consisting of a local retail store on part of the Ground Floor, with 14no. apartments occupying the rest of the block.  The development provides 34no. parking spaces, (11 to be allocated to the retail store, with 23 for the residential dwellings. 

The site current consists of a range of buildings, typical of the car sales use, and is extensively laid to hardstanding. The proposal seeks to provide an attractive development, that respects the local vernacular whilst enhancing the townscape setting. This is achieved through a traditional approach to design.  

The introduction of a local retail foodstore provides activation to the frontage, whilst serving to meet the local convenience retail needs of the local population. 

The scheme has been carefully designed to provide high quality residential homes in conformity with the surrounding context. The scheme also has been designed to have regard to the following matters:

• Highways 
• Parking 
• Trees 
• Ecology 
• Neighbour Impacts 
• Scale 
• Architectural Appearance

The principle of the development

The site is located within the identified local centre, in which the redevelopment is inherently supported by both the Neighbourhood Plan, the Local Plan (emerging) and indeed the National Planning Policy Framework. The site is within the Town Centre, the use of the ground floor for retail with residential above is considered to be suitable for its setting. 



Parking is a key consideration locally, as identified in the Ascot, Sunninghill and Sunningdale Neighbourhood Plan. Extensive studies have been conducted locally to assess the level of on-street parking and consider this against the parking standards of the Royal Borough of Windsor and Maidenhead.  We consider the level of parking proposed to be appropriate, given the location of the site and indeed the needs of both future residents and the retail store. Full survey details will be submitted with the application.  

The servicing requirements of the food store is accommodated within the site, to ensure that the access and the neighbouring roads remain unobstructed. 


The team

The applicant

Wooldridge Developments

Hall Grove Farm


GU19 5HP

The architect

Ascot Design Ltd.

Berkshire House

39/51 High Street




About the applicants

With over 40 years experience in the development world, The Wooldridge Group has always strived to maintain the highest level of quality and service. Their reputation amongst the construction industry is unrivalled. The Group also have a long history of  supporting local charities and sponsor teams to encourage community spirit through the Ian Wooldridge Foundation. 


Images below are of our development Farley Barns in Banstead, Surrey




We would welcome your feedback on the proposal and will consider all comments raised during the development of the application. We are looking to advance initial proposals to the Council over the coming months. If you would like to be kept up to date with the development of the application please let us know using the feedback form provided.


Please respond by the 20th August 2020 – we will endeavour to take account of your comments in the development of this application. 

Wooldridge Developments

Hall Grove Farm


GU19 5HP